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LONDON – Based on its recent analysis of the general X-ray devices market, Frost & Sullivan has recognised Shimadzu Corporation with the 2013 South Africa Market Share Leadership Award.
Shimadzu Corporation, together with its South African representative, Africa X-Ray Industrial & Medical (Pty) Ltd (AXIM), has positioned itself as the market leader principally in the public healthcare sector and is poised to make rapid strides within the private sector as well.
"The company is lauded for offering a product portfolio at an exceptional price-performance ratio," noted Frost & Sullivan research analyst Shalena Naidoo. "It has been able to overcome the financial restraints within the highly price-sensitive public sector through its high quality, reliable offerings that cover the spectrum from high-end to mid-range, and provide outstanding value for the cost."
Shimadzu/AXIM imparts hardware and software skills training to radiographers and radiologists through regular training workshops and conferences. Such initiatives have been critical to improving the skill sets of professionals handling general X-ray devices, while also strengthening Shimadzu Corporation's competitive positioning in the South African market.
"The company's strong, geographically dispersed technical support network helps rapidly service device units across the country," stated Naidoo. "Through this, the Shimadzu brand represents service excellence within the general X-ray device market in South Africa."
The company offers technical support in regions that are not accessed by other competitors. Smaller regions, such as East London and Bloemfontein, are effectively serviced by AXIM's technical staff, enabling it to strengthen customer loyalty to the brand.
"Shimadzu Corporation/AXIM have set the industry standard in terms of service excellence," remarked Naidoo. "The company's strong regional technical support capacity remains the gold standard for other leading competitors in the market."
The company continues to pioneer easy-to-use, highly efficient and top quality products. Currently, it has about seven device model units available in the South African market.
The top selling model that features mainly within the public sector is the RADspeed Series . An ergonomic design and ease-of-operation have underlined the appeal of this model in public hospital settings.