Siemens PLM keen on customer value

In this age of speed and drastic changes, Siemens PLM Software said that its customers encounter the pressure to acquire operation cost efficiencies, especially in the midst of stiff competition, while trying to maintain a good profit margin.

In the face of greater time-to-market pressures, Siemens PLM Software has just become the recipients of not one, but two prestigious awards from Frost & Sullivan - The 2010 Frost & Sullivan Award for Market Share Leadership in India and Frost & Sullivan's 2010 Customer Value Enhancement for the Automotive Industry award. These awards recognise, respectively, the company with the highest revenue amongst all the players in the Indian PLM industry and the company's focus on enhancing the value that its customers receive, beyond the good customer service metrics, leading to improved customer retention and ultimately an increased customer base.

International Metalworking News for Asia was able to get first hand information from Siemens PLM Software including excerpts from Frost & Sullivan's award citation.

The Frost & Sullivan Award for Customer Value Enhancement is presented each year to the company that implements strategies that proactively creates value for its customers with a focus on improving the return on the investment that customers make in its services or products. This award recognises the company's inordinate focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and ultimately customer base expansion.

Quotations from Frost & Sullivan
The Indian automotive industry has witnessed stellar growth in the recent past. As automotive organisations endeavour for a higher market share, reducing time to market has become a key differentiator for the auto manufacturers. Over the past decade, the automotive industry in India has evolved from being CAD centric to utilising advanced features such as CAD data management and manufacturing simulation. Siemens PLM, with its suite of design, data management and simulation applications, provides the automotive industry with comprehensive product lifecycle management solutions.

The modularity of the Siemens PLM solution makes it convenient for end-users to select applications based on their specific requirements. The seamless collaborative design environment achieved through Teamcenter is well suited for the auto industry. Furthermore, end users derive considerable value from the validation, planning and manufacturing process management features of Tecnomatix. 

The CAD neutrality of the Teamcenter product, particularly the JT format, has also been well appreciated by the end-users in the auto industry as it provides them an independence to work with multiple CAD products.

Siemens has also forged partnerships with leading software service providers globally to enhance product features, thereby enhancing customer value. The company's partnership with PlanView has enhanced its product portfolio management capabilities.

With such dedicated industry-specific templates and workflows, Siemens PLM is well suited for the product lifecycle management requirements of the Indian automotive industry.

Key benchmarking criteria
For the Customer Value Enhancement Award, the following criteria were used to benchmark Siemens PLM Software (India) Pvt. Ltd's performance against key competitors: 
> Expansion of customer base
> Ability to grow in a competitive market
> Customisation of Products to suit industry requirements
> Implementation of a new or unique product bundling strategy
> Launch of a new product(s) to offer a "one-stop shop" in responseMens Nike Trainers