SodaStream brings carbonation systems to Singapore, Chile

Beverage carbonation systems enable consumers to transform ordinary tap water instantly into carbonated soft drinks and sparkling water. One of the leading manufacturers and distributors of these systems SodaStream International Ltd (NASDAQ: SODA) will make its products available in Russia, Chile and Singapore through new exclusive partnerships.

“Our global carbonated beverage revolution is continuing across three continents as we bring our products to Chile and Singapore, and enhance our existing activities with a new distributor in Russia,” stated CEO Daniel Birnbaum.  “Carbonated drinks are popular in all of these markets, and SodaStream looks forward to introducing these consumers to our smarter, simpler and more earth-friendly way to enjoy them.”

In Russia, the systems will be launched nationwide at Media Mart by Q1 2013 and distributed by Bureaucrat, a home and office solution company with over $1 billion in annual turnover, representing some of the world's most popular brands.

In Chile, products will be distributed by Volta, an organisation with over $1 billion in annual sales. It has successfully represented top global food supplement and pharmaceutical products across the country's retail stores and will launch the carbonated systems initially at three top retailers, Falabella, CencoSud and Ripley. 

In Singapore the products will be available in December at premium retailer Takashimaya through a partnership with Yeo Teck Seng, a leader in high-quality home and kitchen products. 

“We are excited to continue leading the growth of our category with these outstanding partners, each of whom has many years of proven success with multinational consumer goods,” said Mr Birnbaum.  “Geographic expansion is one of our three pillars of growth, together with product innovation and consumer marketing.  Our experience has proven that the SodaStream proposition of redefining the carbonated beverage industry addresses growing consumer mega-trends around the world and we look forward to expanding into even more countries next year.”