Sodium reduction market growing at CAGR of 11%

In 2012, the global market for salt reduction was valued at more than half a billion, growing at a CAGR of 11.0% through to 2018, according to a report by Research and Markets. North America accounted for the lion’s share, followed by Europe which is the fastest growing market. Asia Pacific was third.

In terms of ingredients, mineral salts (potassium chloride, magnesium sulphate, potassium lactate, and calcium chloride) accounted for 50% of market share, and yeast extracts came in second. Most consumers are makers of sauces, seasonings, and snacks. Others supply meat products. But the fastest growing application is for breakfast cereals, baby food and other processed food products.   

Sodium reduction by ingredients form an important part of the food additives industry. These products are mainly responsible for reducing the salt content in food either by completely replacing sodium or by reducing its content. Due to the rising awareness about the ill effects of excessive sodium intake, this market is heading for significant growth. Government interventions and multi-sector efforts by various organisations and manufacturers towards raising public awareness about the ill effects of a high sodium diet have accelerated the market.

Related link: Sodium reduction market by ingredients, applications & geography - Global trends & forecasts to 2018