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Solvay launches natural conditioning guar polymer for Asian haircare

Source:Solvay Release Date:2013-10-29 293
Personal Care
Solvay announces the Asian launch of Jaguar? LS, a natural conditioning guar polymer well suited for modern shampoo formulations. This Southeast Asian debut takes place at in-cosmetics Asia 2013 .

Growing awareness amongst consumers’ about their environmental footprint has led to more eco-friendly choices. Coupled with the increase in raw material costs and higher overall consumption, manufacturers of personal care products have been showing increasing preferences for eco-friendly ingredients.


Jaguar? LS boosts active delivery and is particularly suitable for transparent formulations. With its eco-friendly profile, it provides superior conditioning versus other commonly used polymers in cost-efficient shampoos. Being substantive to hair, it is capable of enhancing sensorial hair feel.


This non eco-toxic conditioning guar shows exceptional performance for formulating hair care solutions suitable for all types of hair, including damaged bleached and coloured hair.

Efficient with a wide range of anionics and amphoterics, including EO-free surfactants, Jaguar? LS is the solution for silicone-free natural formulations. Jaguar? LS allows improved deposition on bleached hair and more balanced deposition between virgin and damaged areas. This technology reduces fly-away without compromising on hair volume even in low surfactant formulations.

 

“An innovative ingredient such as Jaguar? LS provides our customers with a silicone free and greener profile shampoo solution, thereby helping them stay close to current emerging market trends.”  said Martin Lee, Regional Market Director, Solvay Novecare Asia Pacific. “This is our first official introduction of Jaguar? LS to manufacturers here in Southeast Asia, and we hope that it will gather interest among manufacturers of Asian haircare products.”


In conjunction with the Jaguar? LS introduction and launch this week, Solvay will also showcase their collaboration with the talented and renowned Thai celebrity hairstylist, Dr Somsak Chalachol. Visitors will get to discover an amazing formulation experience through live demonstrations using Solvay’s innovative cleansing and conditioning systems.


DEMO SESSIONS

29 October      11am & 2.30pm
30 October      11am & 2.30pm
 
To find out more, visit Solvay at Stand G30.
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