Songwon appointed Joachim Bayer in key role

Mr. Joachim Bayer has been appointed Songwon's Director of Global Technical Service and New Product Commercialisation. In this expanded global role, he will lead the service activities that Songwon offers to their customers in the antioxidants and light stabilisers market. To ensure seamless continuity and improved speed to market, his team will lead the resulting new product introduction and commercialisation process, working closely with the key regional customer support teams. Taking this one step further, he will be the process leader for key application projects and, in selected cases, will manage a project through to the initial product sales. Mr. Bayer will also take responsibility for the translation and proliferation of opportunities together with the Songwon global sales community.

www.songwonind.com