Spanish restaurant chain to expand in Saudi Arabia

RESTAURANT chain Telepizza aims to become market leader for pizza delivery business in the Kingdom of Saudi Arabia.  The company plans to open a hundred outlets in this country over the next 10 years.  The first three stores will begin operations in Riyadh in the coming months. Subsequently, the Spanish brand will be present in the west (Jeddah) and the eastern areas of the Kingdom.

Telepizza's expansion into KSA is the result of the master franchise agreement with its strategic partner in the region, Emtyaz Catering Company, the subsidiary company of the Al Bayan Holding Group and one of the country's principal business groups. It holds interests in a number of companies in sectors like food and drinks as well as the property development and construction market.

The company's international strategy is focused on growth in markets where it is currently operating, exploring new business opportunities, and entering new markets, either organically, through acquisitions of local companies or via master franchises. It targets the KSA whose market value in 2016 is estimated by Euromonitor to be €1.3 billion and has growth prospects of 6 percent over the next five years.    

Currently, Telepizza is present in 15 countries throughout Europe, Latin America and other areas through master franchise agreements; sales outside Spain exceed 30 percent of the total.