SPI restructures marketing and business development group

SPI: The Plastics Industry Trade Association has restructured its marketing group to centralize the branding and messaging of all of its products, member services, and event offerings, and has added business development roles to further advance its growing portfolio of expositions, conferences and meetings.

Mr. Brad Williams

As a result, Brad Williams has been appointed  vice president of marketing and business development. He will continue to oversee marketing and sales for SPI’s triennial NPE trade show, but will also be responsible for overall SPI branding and marketing and the development of new SPI offerings driven by industry and membership growth. This move comes at a time when SPI is expanding its reach and its portfolio of membership and event offerings, to include the Global Plastics Summit, the new Re|focus Recycling Summit & Expo in April 2016, and additional events and educational webinars to be announced soon.

Kristen Petersen is now marketing director and will oversee day to day activities of SPI’s marketing program. Reporting to her will be Angie Tran, now promoted to senior marketing manager for all SPI properties.
The restructured marketing group will report to Gene Sanders, senior vice president at SPI.