Spring Is on Our Lips

Whatever form lip makeup takes, consumers are demanding more—more from the formulations as well as from the packaging. From upscale metallized tubes to small round plastic pots, cosmetic packaging suppliers have helped brands propel lip products to a new status as lifestyle accessories that are as individual as the consumers who are purchasing them.

Just like with other cosmetics, multi-benefit lip products are the ones that are growing the most. Products that have benefits in addition to just providing color—such as long-wearing, moisturizing, plumping—are on trend. It’s a trend that suppliers have been challenged to keep up with technology-wise, with both bulk and packaging, including application tools.Here we have a look at those new on the market.

L’Oréal Paris Colour Caresse Shine Stain features on-trend see-through packaging so consumers can see colors clearly.

Liptini lipsticks, from ’Tini Beauty, rise to the top in a shiny metallized tube etched with a martini glass—complete with a rhinestone olive on a pick. Package directions for use: Apply responsibly.

Clearly addicted at first glance: Dior’s new Addict Gloss collection for spring features 24 shades in three different effects: sparkling, pearly and pure.

A strong dose of double duty: Volumize lips with four new shimmering colors in the anti-aging Lip Plump Swell Bliss line from Rouge Bunny Rouge.

EOS (Evolution of Smooth) medicated lip balm, in small plastic pots with a thumb grip, is billed as “lip balm that makes you smile.”