Stand-up pouches sector on continued growth path

BROADENING adoption will drive the market for stand-up pouches which is forecast to reach US$33.4 billion by 2020, growing at a CAGR of 8.1% between 2015 and 2020. The Asia-Pacific region will experience the biggest growth in those five years, thanks to greater dependence on convenience food and rising disposable incomes in developing countries.  Last year APAC accounted for more than half of the output, according to research firm MarketsandMarkets.

The food and beverages sector had the largest market share of the stand-up pouches sector last year. Companies in the F&B market are turning to this pouch type, which is made using highly sterilized materials, for its ability to retain the freshness of the products inside and prevent contamination for a longer period.

Stand-up pouches are increasingly adopted by end-users worldwide for different applications. They can be easily customized by producers in terms of shape and size to provide buyers with additional features depending on product requirements.

More suppliers are likewise shifting to stand-up pouches. They consume less store space while boosting product visibility because they can stand up on shelves.  

Production of stand-up pouches, however, requires a large space and expensive equipment. This becomes a concern among new entrants, who find it hard to compete against established players. Market leaders in the industry have a diversified packaging solutions portfolio, capital available for extensive research and development, and the financial strength to sustain them.

To grow one’s business in the stand-up pouches industry, new product launches and expansions are some of the key strategies.

For more trends, access the report Stand-up Pouches Market from MarketsandMarkets.