Standing tall in the global market

Taiwan has gained an enviable position in the industrial world. Be it machine tools, plastics machines and automotive manufacturing, Taiwanese companies have become highly productive and able to cope with the stiff competition that going international entails. In the same vein, the Fu Chun Shin (FCS) Group is one of the symbolic international firms that have gone long a long way, that it is now well and past its 40 years of successful existence.

In 2013, FCS celebrated its 40th anniversary and inaugurated a newly built modern office building as part of its goal tagged as “We are moving forward!”

Deputy CEO Alan Wang looked back on the company’s past and how it recovered from the crisis. “After we became an OTC company, we encountered our first deficit back in 2005. During that time, prices of raw materials soared, our product development wasn’t smooth and adding together our overrun costs on the expansion projects, we felt that the looming crisis was not far from sight,” he recounted. It was during that time that FCS decided to re-think its directions and operational strategies. “We seriously learned from that opportunity, which became an important lesson to FCS. And thereafter, we were reborn.”

The years 2006 and 2007 were recovery period for FCS. It was during that period when things got better. So when the world economic crisis occurred in 2008, FCS was prepared, though not purposely but naturally. “We never experience any deficit since then. can say that the ‘2005 lesson’ made us stronger. Now, we have more than 30 locations in Mainland China and several products being promoted in trade fairs and other efficient channels,” according to Wang. Challenges do bring glory especially if one can handle it. The past two years saw FCS revenues reaching around 3 billion NTD and this is expected to grow further as FCS prepares to raise its revenues in the next five years.

Overcoming market challenges

Surviving in a challenging business environment has become an instinct. In the plastics industry, the need to cope with changing market trends and consistently meet the demands of customers has become a priority for FCS. “In Taiwan, there are just a few corporations that have survived for a decade, let alone two decades. We overcame the difficulties through creative thinking. And, with a humble heart, we re-directed and restructured our organisation in order to keep up with trend. We wanted to become better than what we already were,” Wang stressed.

As the leader of the “second-generation corporations” in Tainan, FCS has retained its creativity and used it to achieve more and become successful. “The key is revolution. am not referring to any phenomenal revolution, such as new car designs or new buildings, but what meant was to re-awaken the spiritual fire that burned at the beginning of the work and kindle that spiritual fire.” Wang explained. A mechanical engineer by profession, Alan Wang worked together with his brother at the FCS factory upon graduation providing engineering experience. They can assemble machines using components and have contributed immensely to bringing new ideas into FCS’ other areas such as marketing and sales. The new company image, thus, has been formed.

Asia has also remained the centre of its production since the region has been a global industrial hub. In the region, Mainland China is an important manufacturing area where demand for high-end machines continues to grow. Hence, many companies workNike news