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MUMBAI, India - Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company and Tata Global Beverages Limited, marked its first anniversary in the Indian market on 21 October. In celebration, the company has created a special India sourced coffee, aptly named India Estates Blend, as a tribute to its customers, partners, coffee producers and roasters.
“We are delighted to celebrate our one year anniversary in India and introduce for the first time a whole bean coffee that is sourced, roasted, packaged and sold in India,” said John Culver, group president, Starbucks China and Asia Pacific, Channel Development and Emerging Brands. “We have a long-term commitment to work closely with the coffee-growing communities where we do business and elevate the awareness of high-quality arabica coffee in India. This is a proud moment for our partners as we honour India’s long-standing coffee heritage and commemorate this historic milestone in the early days of our India journey.”
Avani Davda, CEO, Tata Starbucks Limited added, “Since launching the first store in India in October 2012, we are incredibly humbled by the warm way in which the Indian consumer has made the Starbucks Experience a part of their lives. We are also grateful for the passion our partners (employees) demonstrate about our coffees and our stores, and the instrumental role they play in delivering the unique Starbucks Experience to our customers; every day and with every cup. As a tribute to our customers, partners and the coffee growers and roasters here in India, we are very proud to launch India Estates Blend, which has been developed thoughtfully along with Tata Coffee, specifically for the Indian market.”
Home-grown coffee
The India Estates Blend captures the essence and rich heritage of the Indian coffee history and draws inspiration from the finest arabica beans, carefully selected from Tata Coffee’s estates spread across Coorg and Chickmagalur – the birth place of coffee in India. It’s a perfect example of the strong synergy between Starbucks and Tata Coffee, and their commitment to develop and improve the profile of Indian-grown arabica coffees. This country-specific blend creates a fine balance between herbal and chocolate notes, perfect for sharing with friends and neighbours. The blend has been named to represent the origin of the coffee and the packaging has been carefully created to reflect the nuances of traditional Indian designs.