Starbucks opens world-class corporate university in China

The coffee passion, artisanal skills and expertise presented at the cafés requires the persistence by each Starbucks partner in their individual learning journey. To help partners enhance their coffee and service expertise, Starbucks Coffee Company (NASDAQ: SBUX) has initiated its first class through the innovative Starbucks China University. The curriculum will advance the personal and career development of Starbucks partners across China, including leadership skills as well as a deep understanding of Starbucks coffee craftsmanship and culture.

“Our partners are at the heart and soul of our signature Starbucks Experience, and also the cornerstone of Starbucks success. It is therefore critical that Starbucks continues to invest in their development, share with them the company’s success and set them up for future growth and development,” said Belinda Wong, president of Starbucks China. “These investments are critical as we work to achieve our ambitious goals and future aspirations in China.”

A world-class corporate university, it will inspire coffee passion, build retail expertise and nurture the human spirit that connects it all. As the Centre of Excellence for Starbucks China people development, the virtual university features a personalised learning experience through various customised methods, including digital and mobile platforms, to provide partners with modules matching their interests and career development goals.

‘Partner professors’

At the same time, the university will be implementing a Partner Professors initiative which will comprise experienced professionals from store partners to senior management executives, each possessing deep coffee knowledge, practical business retail expertise and business management skills.

Starbucks China University will also offer training curriculums that encompass a broad range of areas and functions of the Starbucks China business, including coffee knowledge and culture training, and provide tailor-designed curriculums on retail and related functional training as well as leadership competency.

As a global coffee leader operating in China, the coffee retailer already boasts one of the most comprehensive barista training and certification programs. Through its university, Starbucks will conduct more than 200 different training modules, from now through the end of 2015, at various levels through the organisation. The university is also looking to collaNike Air Jordan 1 Mens