SternVitamin will be amongst manufacturers joining Vitafoods Europe 2013 in Geneva. The nutrient expert will be showcasing its range of vitamins and nutrient premixes, targeted at manufacturers of fortified foods and beverages.
Gummy bears with antioxidant ingredients and “beauty” vitamins with anti-aging effects are examples of products that are attractive and at the same time fit the healthy lifestyle. Dr Sabine Hildebrandt, head of Research & Development at SternVitamin says, “For beauty sweets, we use ingredients like the vitamins C and E,that protect the body’s cells against oxidative stress. Further nutrients are coenzyme Q10, selenium, and the beauty vitamin biotin.”
Amino acids: more power for sport
SternVitamin offers premixes for amino acid drinks directed towards specific consumer groups; although intended primarily for endurance athletes, they also help with dieting. One idea is for a drink with eight essential amino acids, vitamin B6 to assist protein metabolism and the electrolytes sodium, potassium and magnesium, which are lost through perspiration. “Another possibility is a special drink with more specific effects on muscle formation and for endurance sports,” says Annette Büter, an applications technologist. “This drink contains branched-chain amino acids – BCAAs. Unlike other amino acids, these are metabolised mainly in the muscles rather than in the liver, which means that they reach the place where they are needed faster and more completely. They also help prevent physical and mental fatigue.” Selected amino acids can be combined with vitamins, minerals, trace elements and plant extracts, just as the customer wishes. For this purpose the company offers a wide choice of different components for tailor-made premixes.
Other interesting ideas for produZapatillas y ropa deportiva para ni?o

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