Stimulant-free energy drink awarded at SupplySide West

TEL AVIV, Israel  - THE WakeUp Post-lunch Waker? beverage was a hit at SupplySide West, winning the CPG Editor’s Choice Awards in the Energy Drink category.  The product is backed by scientific study that confirms its effectiveness in overcoming fatigue or drowsiness after lunchtime (Post-Lunch Dip Syndrome), according to Inno-Bev Ltd., a developer of beverages and nutritional supplements in Israel. But unlike other energy drinks, WakeUp is free of stimulants such as caffeine, and is not associated with elevated heart rate and blood pressure.

“The out-of-the box thinking displayed by the companies on the short list in each category made selecting just one winner a challenge for our editorial team. We’re excited to celebrate their innovation and market vision as CPG industry leaders,” said Heather Granato, vice president, content, in Informa’s Health & Nutrition Network.

Setting sights on US market

“After we won the ‘Best Functional Drink’ award last year in Europe, we consider the CPG Editors’ Choice Award to be our ‘admission ticket’ to the US beverage market,” said Eli Faraggi, CEO of Inno-Bev and founder of “WakeUp post-lunch waker.” “Consumer awareness of an inner biological clock, and growing recognition of Post-Lunch Dip Syndrome as part of it, has increased dramatically, especially in fast-paced economies. WakeUp is uniquely positioned to address this rapidly growing tiredness crisis.

WakeUp is now actively seeking to partner in the U.S. with leading retail, Internet and MLM nutritional beverage brands. “We believe our innovative, scientifically-supported approach will revolutionise the American energy category,” Mr Faraggi added. "We should remember that children who grew up on caffeine energy drinks are now in their late 30s and still struggle to keep pace with the demands of home and work, all while maintaining an active, healthy life.”

What causes afternoon drowsiness?

Physiology - the 24-hour circadian cycle is a natural biological process in which the body is controlled by a seven-hour cycle: fatigue, elevation, and peak again. About seven to eight hours after waking, our systems slow down and decrease their rhythms. Blood pressure decreases, blood glucose rises and we have a slight drop in body temperature.

Nutrition – Post-lunch dip occurs whether we eat or not. However, a heavy meal can increase the symptoms, especially if it is rich in carbohydrates.

WakeUp is backed up by strong research and provides a healthy, flavourful alternative to energy drinks in the market today. It designed to combat tiredness after lunch time. The Inno-Bev Ltd. business model offers different options for licensing the patented science and formulation.” By drinking just 100ml of WakeUp drink, you, your managers, and employees can improve performance and awareness without impact on your blood pressure,” noted Mr Faraggi.