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Bringing together supply and demand on one trading platform in India (Messe Düsseldorf GmbH)
TO EVERYONE'S SURPRISE, Messe M黱chen and Messe D黶seldorf last September announced that the two companies would be working together in India in the future. The result is that drink technology India and International PackTech India are being marketed jointly and co-ordinating all their activities. The joint venue from 18 to 20 November 2010 for both trade fairs will be the Bombay Exhibition Centre in Mumbai. There are two trade fair heavyweights behind this cooperation: drinktec, leading world fair for beverage and liquid food technology, in Munich, and interpack, the most important trade fair in the world for the packaging industry, in D黶seldorf. Monika Dech, business unit director at Messe M黱chen, and Erhard Wienkamp, Messe D黶seldorf division director, tell us how this unusual alliance came about, what it aims to achieve and how things are going.
'The industries that participate in our fairs have expressly encouraged us to continue with our plans' -Monika Dech, business unit director, Messe München
You announced at drinktec last September that your subsidiaries in India would be working together in the areas of organisation and marketing in the future. How did that come about? Monika Dech: It started at drink technology India 2007, which was then called drink technology + PET India. The event was conceived as a hotel conference with an accompanying exhibition, and that worked very well. Our idea was that the conference would slowly develop into a trade fair. It took place again in 2008 at the Grand Hyatt Hotel, and was well received, but the event was overshadowed by the terrorist attacks in Mumbai at that time. After a break in the drinktec year of 2009 and after many talks with representatives from the industry and Germany's engineering federation, the VDMA, we decided on a fresh start. We have had many talks with Messe D黶seldorf about joint projects in India over the past few years. Together we can perform even more strongly there, utilising synergies and bringing our experience and knowledge to this market. Now it has finally all come together. Erhard Wienkamp: I am very pleased that Messe M黱chen and Messe D黶seldorf are taking a big step in the right direction. With the joint organisation of drink technology India and International PackTech India, we are offering our customers an extremely interesting platform and counteracting the further fragmentation of the Indian trade fair market. Messe D黶seldorf has been active in India since the 1980s, and we now have our own subsidiary with branches in New Delhi and Mumbai. This year we are organising a trade fair for the packaging industry for the sixth time, which means that we are doing a very good job of assessing the market forces, and can offer our customers from all over the world a suitable platform for their business. Holding both trade fairs at the same time will substantially increase the drawing potential of both events.
'We are seeing annual growth rates in double figures in the beverage, liquid food and food sector, and this boom in demand requires appropriate investment by the beverage and food industry' -Erhard Wienkamp, division director, Messe Düsseldorf
What do you hope to gain from the co-operation? Ms Dech: For us it is all about placing drink technology India and International PackTech India on a new footing. The demand is there, the market has great potential and needs such a platform. The industrieNew Balance Popular Collection