Sun World International partners with FoodLink

Fresh fruit producer and marketer Sun World International LLC has opted to avail the services of FoodLink, the commerce and traceability platform that connects fresh food retailers and wholesalers to a network of over 2,000 growers, packers and shippers. It will use FoodLink’s item-level traceability solution on seedless grapes and sweet peppers, with planned expansion to all other fruits and vegetables produced and sold in the United States.

Sun World ships more than 10 million cartons of produce annually, and manages more than 10,000 acres of farming land with a large network of domestic and international licensed partner growers. As its partner, FoodLink will work with Sun World’s packing partners, to identify product details and record information such as growing location and lot number across a range of packaging types and items, including all clamshells and bags. Consumers will then be able to scan a QR code any Sun World product to learn about its origin.

“We are happy to be working with FoodLink on this important project, which will give Sun World a distinct market advantage in terms of food safety and production technology,” said Claudio Olave, director of Innovation and Special Projects at Sun World International.

Recently FoodLink acquired TrueTrac, whose advanced case and item-level tracking solutions have become available to FoodLink’s network of buyers and sellers. Together, the firms created a web-based network directly linking information from a field where food is grown and harvested all the way through packing, shipping and purchasing by retail category managers, ultimately bringing full visibility to consumers.

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