Supplementing beauty

By Melissa Meisel, Associate Editor

Over the last several years, usage rates for supplements overall have remained fairly steady.In the personal care category, as in the food and beverage categories, marketers have become exponentially more creative at blending advanced active ingredients together, giving consumers the impression of more efficacy, and of cutting edge formulation.

Here we have a look at some of successful examples in the market.

Skin care

YouthH2O A caffeine-free and sugar-free system—comprised of South American organic superfoods organic camu camu, maca and purple corn—is said to offer benefits such as weight loss, immunity protection and collagen production, according to the company. Formulated to “deliver results” such as peak performance, beauty and wellness support, this nutraceutical system debuted this Spring at Vitamin Shoppes nationwide.

ageLOC TR90 A body shaping system is being launched by Nu Skin Enterprises, Inc. in the second half of the year. The system is the latest product in the company’s ageLOC anti-aging product portfolio, which focuses on providing nutritional and skin care solutions. Powered by Nu Skin’s exclusive anti-aging science, ageLOC TR90 was developed to enable consumers to begin to transform their body composition in just 90 days, according to company,

Ageless Defense The three nutrients in the products—L-carnitine, alpha lipoic acid and L-carnosine—work to “fuel” your cells to optimize physical and mental performance, claimed the company. It acts as a mini-cleanse for your body, flushing out free radicals with red wine grapes, 10 different berries, lycopene, resveratrol and other vitamins and nutrients.

BeautyScoop supplement from Opus Skincare has received aUSpatent (No. 8,329,642) and is said to be doctor-developed and clinically-proven to deliver long-lasting results for skin, hair and nails, according to the company. The natural and vegetable-based nutritional supplement is formulated with peptides and essential lipids, reinforced with hyaluronic acid, key vitamins and minerals to assure maximum therapeutic benefits. In double-blind clinical trials, 86% of participants noted improvement in skin, hair and nails within three weeks, according to the company.

Taut Shot, an 80-calorie hydrolyzed marine collagen shot with the highest concentration of ingestible collagen on the market—13,000mg per 50ml serving—according to the company. Its proprietary collagen formula contains Rapid Delivery System (RDS) hydrolyzed collagen peptide with a low molecular weight for rapid absorption.

Hair care

Fortifying lackluster or thinning tresses specifically is still a popular use for nutritional products in the beauty segment.

The Healthy Hair Vitality Supplement from Bosley Professional StrengthJordan XII Slide