Sweetness challenges addressed

GIVAUDAN is expanding its TasteSolutions Sweetness programme to help food and beverage manufacturers achieve sugar reduction goals. In the pipeline are artificial molecules and US GRAS regulatory approval for a new sweetness modifier to add to its existing flavour ingredients palette to help create sweetness and mouthfeel solutions for sugar reduction.
In addition to increasing consumer demand for products perceived as healthier yet do not compromise on taste, there has been an additional challenge as sugar prices have increased significantly. In some countries, sugar itself is in short supply. Together with its flavour creation, application technology and sensory science capabilities, Givaudan is creating complete sweetness solutions for sugar-reduced applications for beverages, milk drinks, yoghurts, ice creams, cereals and baked goods.
"We can help customers mitigate rising raw material prices and obtain the great taste and mouthfeel they expect in foods and beverages by enhancing sweetness in low-sugar applications through novel ingredients and building-blocks to bring the taste profile as close as possible to full-sugar," says Mike Size, global head, Beverages. 
Givaudan Singapore Pte Ltd
Philippines, Regional Headquarters
T: +63 2 6872903 -06
F: +63 2 6389509
Web: www.givaudan.com
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