Swiss anti-ageing brand enters China market

The Swiss leading anti-ageing care specialist, Nescens hosted its inaugural brand ceremony in Changsha, China. The event theme, "Adding Life to Life", is Nescens' tagline that encapsulates the brand's mission to develop the best anti-ageing solutions.

Together with Professor Jacques Proust, the founder of Nescens the attendees including KOLs, representatives of MCN agencies, and channel distributors were introduced to Nescens' innovation and approach to anti-ageing that changes the way people can maintain and repair their skin.

Guillaume Vanthier, CEO of Nescens cosmeceuticals, showcased the company's accomplishments and innovations that redefine anti-ageing technology, as well as its heritage that traces back to its roots within one of the largest Switzerland's listed healthcare and hospitality holding, Aevis Victoria. As a pioneering innovator in the Swiss anti-ageing industry, the brand Nescens is involved in three areas: Clinic, SPA, and Cosmeceuticals.

 Management team of anti-ageing specalist Nescens at their brand ceremony in Changsha, China held 7 September 2023 (Source: S'Young Internationa)

Professor Jacques Proust, a scientist who specialises in the biology of ageing and anti-ageing medicine, graced the event with a presentation that introduced the story behind the company's inception, its development, and his experiences as an anti-ageing technology innovator to discover and pioneer industry-leading aesthetic and regenerative solutions that underpin the brand reputation and success around the globe.

In 2002, Professor Jacques Proust pioneered advanced anti-ageing biotechnology in skincare and founded the Clinique Nescens, a destination for a better life. Offering premium services and cutting-edge treatments and therapies, the Clinique Nescens quickly became a top destination for preventive medicine thanks to medical check-ups, but also regenerative medicine, wellness cures, and skincare, attracting a distinguished clientele including worldwide celebrities, supermodels, and professional athletes. With the development of Nescens mirrors science, Professor Jacques Proust and his research team applied "stem cell activation" technology into skincare products, creating the Nescens Home Anti-Ageing Cosmeceutical Skincare Series. Its gentle yet effective characteristics have gradually made Nescens well-known among consumers, expanding beyond the exclusive skincare circles of the wealthy.

Beyond its remarkable achievements in the Swiss anti-ageing industry, Nescens also shines in the public eye due to its extensive medical and scientific expertise. Nescens is part of Aevis Victoria, a pioneering listed enterprise known for its focus on four main sectors: healthcare, lifestyle, infrastructure, and luxury hotels. The group owns a total of 21 hospitals, 60 medical centers, over 2,300 physicians, and 4,000 employees. With a remarkable cancer cure rate of up to 92%, it is recognized as one of the world's most famous private healthcare institutions.

As Nescens' China partner and co-organiser for this brand ceremony, S'Young International continues to leverage its wealth of expertise and unique solutions to enable the brand to establish a stronghold in the Chinese market while bringing innovative anti-ageing products to cater to the needs of local customers. Together, the pair will develop a comprehensive marketing strategy, helping Nescens to unlock its new potential as it is poised to enter a new phase of growth in China.