[TaipeiPlas 2012] Fong Kee enhances production of energy-saving products

Fong Kee has long been engaged in the field of plastic extrusion in Taiwan. The company has five main products reflecting its drive towards the use of high technology and innovation: blown film line, blow moulding machines, sheet making machines, plastic extrusion lamination machines, and cast film making machine.

At TaipeiPlas, Fong Kee promoted its fine graved blow moulding machines, whose products could be used for chemical and food applications. Its General Manager, Mr. Charles Wei, explains that the company monitors trends in the world economy so the products they present this time are more practical and money-saving that even buyers from developing countries could afford. However, regardless of the prices, the quality is still good, thanks to the company’s highly experienced R&D team. The new products save more than 20% to 25% energy compared to the old models. Also, the machines are more compact that they occupy lesser space. And more important, according to Mr. Wei, since 2008, Fong Kee started to think about green evolution, so they work hard to keep up with the trend and make their products more eco-friendly.

Now the battle goes rougher than ever, hence innovation becomes one of the most important measurements for international buyers when they are buying high-priced machines. Accordingly, Fong Kee maintains 15% of their employees in the R&D team, making their products one of the best through these 60 years. Besides the technological advantage, they are also skilled at marketing and advertising, so they are habitué of regional exhibitions such as TaipeiPlas, K-show, and other big exhibitions in Japan, Indonesia, Dubai, Egypt, and Turkey, every year. By these two strategies, i.e., technology improvement and advertising, their revenue is not affected this year. According to Mr. Wei, 90% of their revenue comes from foreign orders, and now it keeps rising. The company’s total revenue is 10% to 15 % higher than last year.

Currently, Fong Kee’s buyers mainly come from Southeast Asia, Africa, and North America. The fluctuating exchange rates makes business tougher than before. Moreover, with the higher mandatory wage, together with unstable raw material sourcing, are major challenges the company faces. To counter these difficulties Fong Kee is now improving its products, re-focusing and redesigning these five main products to suit various markets around the world. This will ensure that customers get the machinery they need and put Fong Kee at par with the world’s best.