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Tapping health food opportunities in Asia

Source: Release Date:2010-08-03 128
Natural Products Expo Asia helps suppliers to respond to the industry's growing demand for natural and organic products, as well as the application of healthy ingredients
EACH summer, thousands of natural and organic food industry's most important executives and buyers assemble at Natural Products Expo Asia in Hong Kong, the gateway to China and Southeast Asia, to investigate the latest products, industry trends and practices to grow their healthy business. Asia contains huge and untapped potential for natural, organic and healthy products market, which continues to grow even when other segments are slowing. Natural Products Expo Asia is the premier platform to meet this emerging market's needs - providing measurable results and market exposure throughout the Asia-Pacific region. Asia's exclusive and leading expo for natural, organic and healthy products will take place at Hong Kong Exhibition and Convention Centre from 26-28 August 2010. At the same time, the Nutracon Asia programme will offer crucial insights into product innovations, emerging trends and regulations, plus marketing and sales strategies, making it the most comprehensive source of industry expertise and the most effective platform for developing business opportunities.

Creating opportunities, building connections

The 2010 show is expected to attract more than 400 exhibiting companies from Australia, Canada, China, Hong Kong, Japan, Korea, Malaysia, New Zealand, the Philippines, Taiwan and the USA. New products pavilions are formed to meet the needs of the expected 12,000 buyers from more than 30 countries in locating the hottest products. Major products zones include Green Living Pavilion, Foods & Beverages Pavilion, Beauty Pavilion, Supplement Pavilion and Supply Pavilion. New in 2010, a portion of the show floor will open to the public during the last day of the expo. This will give exhibitors a valuable opportunity to have direct interaction with end-users and enhance consumer awareness of their brands. A public forum will be held to accommodate the increased demand for health tips, new products and natural therapy.

Making products stand out

"Health", "Nutrition", "Natural" and "Organic" are the key product claims that are now being widely used and are becoming core business objectives in the industry. The second annual Nutracon Asia on 26-27 August 2010 offers attendees the strategy to make products shine against the competition. The conference offers a look at market trends, business opportunities, marketing strategy and regulatory issues facing the industry. Trade visitors in research & development, sales or brand marketing, product innovation, category management and regulatory will not want to miss this educational opportunities to benefit their business through tailored workshops: Dietary Supplement Workshop - Capitalise from understanding the latest development of regulatory issues across Asia. The workshop will examine the international regulatory development for the dietary/health supplement market. Plus, a look at 10 ASEAN countries regulatory scenarios to assist you in overcoming challenges when considering Asia for business. Cosmetics Regulatory Workshop - This workshop will provide a comprehensive overview and look at new updates on the regulatory and business environment of the cosmetics industry in China and Hong Kong. Industry experts will provide attendees with all they need to know concerning the latest market data, legal issues and practical case studies. Organic Business Workshop - Companies involved in manufacturing or growing organic products need to get up to speed on organic product accreditation issues, how to run an organic business in China, and strategy required for operating an organic business. Renowned retailers from around the world will assembled to share their organic expeAir Jordan VII 7 Shoes
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