Tata Motor vehicles launch in Malaysia

A local assembly programme is also in the pipeline by DRB-Hicom Commercial Vehicles Sdn Bhd (DHCV), the authorised importer and distributor of Tata Motors Ltd commercial vehicles in Malaysia.

With the all-new Tata small pick-up, DHCV expects to corner 10 to 15 percent of the small pick-up segment by 2022.

Tata Motor’s customers in Malaysia are currently served by a network of 24 outlets.

Since its brand launch in 2015, DHCV has sold 654 units of Tata commercial vehicles consisting of pick-up trucks, light trucks and prime movers.

This puts Tata in 10th place amongst a total of 28 competing brands in the commercial vehicle (CV) category which includes pick-up trucks, trucks, prime movers, panel vans and buses.

The Malaysian Automotive Association recently forecasted a 2.3 percent growth in total industry volume (590,000 units) for 2018.