Tate & Lyle takes home FiE Beverage Innovation Award

At this year’s Food Ingredients Europe, Tate & Lyle bags the Beverage Innovation of the Year Award for its PROMITOR? Soluble Gluco Fibre. The company, which offers ingredients and solutions to the food, beverage and other industries, was amongst three vying for this category.

The award-winning ingredient which comes in the form of a Raspberry Lime Tea drink, demonstrates that sugar and calorie reduction is achievable whilst maintaining body and taste through the addition of fibre.
The prototype was developed by replacing sugar with Tate & Lyle’s, no-calorie, TASTEVA? Stevia Sweetener to provide the clean sweetness and fresh taste from a natural source adding PROMITOR Soluble Gluco Fibre to maintain the right mouth feel and increase fibre content. The product offers transparent bulking and fibre fortification as it is highly soluble and has very little colour or taste, making it easy to incorporate in a wide range of products.

This is the second award for the PROMITOR, which belongs under the company’s health and wellness portfolio which, along with other fibres such as STA-LITE? Polydextrose and PromOat? Beta Gluten. In 2012, it also won the IFT Industrial Technology Achievement award, honouring outstanding development and significant advance in the application of food science and technology to food production.

In a consumer survey, 40% of European consumers rated fibre as an important benefit when purchasing products and 72% willing to pay extra for fibre-enriched products*. The fibre content in PROMITOR is also likely to appeal to health conscious consumers.

Andrew Hoffman, Tate & Lyle’s Health and Wellness platform technical director said: “We are delighted to have been named as the winner of the Beverage Innovation award by Food Ingredients Europe.
"We work tirelessly to remain at the forefront of our industry and will continue to create market-leading, speciality ingredients like PROMITOR to provide customers with ingredients that satisfy consumer demand for great tasting, health and wellness products.”

The FiE Excellence awards, which take place every two years, rewards the major innovations in the food industry in seven categories and are judged by a panel of 10 industry experts. The awards took place at FiE in Messe Frankfurt on Tuesday 19th November 2013.

Nike Shox Avenue 808