Teavana expansion reaches Kuwait

In partnership with the Alshaya group, the first Teavana store has launched in Kuwait. This is part of the US company’s expansion strategy this year which also includes the opening of its 300th company-owned store in North America and the complete conversion and re-branding of all 46 Canadian Teaopia stores.

“I am proud of Teavana’s continued global growth and expansion, enabling us to bring our unique brand experience to more customers than ever before. We remain committed to expanding the culture of tea across the world and have laid great foundations to continue global growth in the years ahead,” said CEO and founder Andrew Mack.

Teavana is one of the international stores that opened in The Avenues mall in Kuwait this month as part of franchise operator M.H. Alshaya’s commitment to bring in new retail concepts in the region. The specialty retailer offers more than 100 varieties of premium loose-leaf teas, authentic artisanal teawares and other tea-related merchandise.

“We have launched some very special new brands into the region this week, and it is fitting that Teavana makes its debut in what is now one of the Middle East’s largest and most exciting malls,” Mohammed Alshaya, executive chairman of Alshaya said. 

In the United States, the tea retailer opened its 247th store at the Solano in Northern California in October, which is also its 300th in North America. It has completed a successful conversion and re-branding of all 46 of the Canadian Teaopia retail stores, which were acquired on June 11, 2012. Each of these stores has been reinvigorated and reinvented to bring the full Teavana brand experience to Canadian customers.The company donates about 1% of annual net profits to the Cooperative for Assistance and Relief Everywhere, Inc., or "CARE," through the Teavana Equatrade program.

Related news: Not your grandmother’s tea