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More than 200 key international beverage technology and machinery companies gather in Dubai this DecemberDespite the economic breakdown of businesses, the Food and Beverage industry is still continuing to make strong headway in many parts of the world. In the Gulf area, the soft drink and bottled water industry is expected to grow steadily in the upcoming year, as it stands to benefit from the increasingly high temperatures and harsh climate affecting the region annually due to global warming. The absence of alcoholic drinks also plays a major role in the flourishing of the soft drinks industry in the region, especially in KSA, Kuwait, and the UAE. Since the bottled water and soft drinks industry is becoming a major industry in the Gulf Region, where Saudi Arabia can justifiably be regarded as the most sophisticated Middle East market for non-alcoholic beverages, Dubai is holding for the third time the Dubai Drink Technology Expo (DDTE), where beverage industry professionals and retailers from all over the world can gather under one roof. The DDTE presents a worldwide range of products and services in the area of beverage technology and liquid food. It also offers the state-of-the-art technology, logistics solutions, and raw materials for the entire industry, which constitutes a vital element to the consumers all over the world. The DDTE focuses on promoting the latest drink processing and packaging systems, light machinery, equipment, technology, materials and services to brand owners, retailers, beverage service operators, manufacturers, processors and logistics services providers. Transfer of technology The DDTE is one of the most significant shows held in Dubai as it plays an important role in the transfer of technology, expertise and innovations in one of the most important industries. It is an added benefit for technology owners, suppliers and manufacturers and to potential investors in the industry as well. The expo will comprise a number of international pavilions to display the latest production machinery and equipment, process and quality control instruments, storage, transport and handling services associated with the industry. More than 200 key international beverage and machinery companies will have the chance to meet with 10,000 professionals of the regional beverage industry at the DDTE which offers an excellent chance for networking and an opportunity for retailers to know about the latest market developments and current trends in beverage technology. The Business-to-Business (B2B) meetings programme will be held in the exhibition area to increase the interaction between trade visitors and exhibitors. It is a matching program that assists in enhancing business and trading deals during the event. In addition, the Arab Asian Beverage Alliance (AABA), which is running in conjunction with the DDTE, will be an educational chapter under the guidance and support of the UAE Ministry of Economy and the Federation of UAE Chambers of Commerce and Industry and in collaboration with Jebel Ali Free Zone Authority (JAFZA) and Naturalizations and Residency administration - Dubai as a strategic partner of the event. AABA aims to enhance the business relations between manufacturers, producers, logistic services providers, governmental entities in charge of import and export, businessmen and investors in beverages sector within the Arab world and Asia. It will focus on topics related to market trends and growth in beverages industry, industry challenges and solutions, protect the environment and going green in the beverages industry in addition to other success stories. The Dubai Drink Technology Expo is supported by a number of well known local an international organizations such as; the Federation of U.A.E. Chambers of Commerce & Industry, Ministry of Economy - United Arab EmirNike Mens Shoes