Tetra Pak packaging material effects

Tetra Pak offers food and beverage companies a new option to help draw attention to their products sitting on grocery shelves. Without adopting new packaging formats or purchasing machinery, manufacturers can use packaging material effects instead.

Pertaining to the Tetra Pak® Artistry, Tetra Pak’s suite of new packaging material effects are meant to catch the eye of shoppers.

Charles Brand, Executive VP, Product Management and Commercial Operations at Tetra Pak said, “In a world where almost everything needs to be ‘personalisable’, we want to provide customers with something unique to help their brands rise above the noise and reach the shopper. The new suite of effects and expressions will help our customers enhance their brand at no additional investment, making it a cost-effective solution to their needs.”

(Photo: Tetra Pak)

Tetra Pak Artistry currently includes​: Tetra Pak® Reflect: to incorporate holographic effects onto the package; Tetra Pak® Metallized: to create a metallic effect, and the Tetra Pak® Craft: to give the package the natural look of bare paperboard with wood fibres.

The company will add Tetra Pak® Sculpt, an embossed surface texture, to the suite.  

The range of effects will be available for most of the company’s package formats used worldwide.