Tetra Pak wins two WorldStar Awards

AT THIS year’s WorldStar Packaging Awards, Tetra Pak took home awards in the Beverage category for the Tetra Top® with Separable Top and Tetra Prisma® Aseptic 1000, two of its top-notch products in terms of reducing environmental impact.

The Tetra Top with Separable Top presents consumers with the right balance of functionality and sustainability. Its plastic top is detachable from the carton sleeve so that both are easy to recycle separately. The carton package is made from plastics derived from sugar cane combined with paperboard. According to Tetra Pak, the shape offers the convenience of a bottle and the look and feel of a carton package.

The Tetra Top with Separable Top has been successfully rolled out in Sweden, Denmark, Italy, Estonia, Finland and also in Japan. Among companies using it is Coca Cola’s Del Valle Reserva.

“This is the second time that the Del Valle Reserva Tetra Prisma Aseptic 1000 with bio-based plastic has won an award. The first one was the biggest packaging Brazilian award promoted by ABRE – Brazilian Packaging Association. Being able to meet the increased consumer demand for environmentally sustainable packaging and convenient products has been vital in helping us develop our market share in this increasingly competitive industry segment,” said Rino Abbondi, vice president of Technical and Logistics of Coca-Cola Brazil.

“We know that consumers increasingly want to do more for the environment and look to brands to provide them with sustainable alternatives,” said Charles Brand, Executive Vice President Commercial Operations at Tetra Pak. “We work with our customers to create innovative solutions that speak to these new consumer preferences, and we are immensely proud that both the Tetra Top with Separable Top and the Tetra Prisma Aseptic 1000 have been recognised by WorldStar in this year’s awards.”