Thaifex 2014 promises solid growth

THAIFEX – World of Food Asia returns with a more impressive line-up this year. Touted as the most influential food & beverage, food technology and retail & franchise trade fair, the show expects over 1,400 exhibitors from 40 countries. To date, more than 90% of its exhibition is space is sold out.

Scheduled from 21-25 May at the IMPACT Exhibition and Convention Centre, the 2014 edition assures solid international growth, with a 40% increase of exhibition space in the Fine Food segment and stronger presence from international participation from Brazil, Brunei, Cambodia, China, Indonesia, Italy, Japan, Korea, Philippines, Singapore, Taiwan and Viet Nam.

The 2014 edition assures solid international growth, with a 40% increase of exhibition space in the Fine Food segment and stronger presence from international participation from Brazil, Brunei, Cambodia, China, Indonesia, Italy, Japan, Korea, Philippines, Singapore, Taiwan and Viet Nam. 

Japan up-close

This year, Japan is appointed as the second partner country, with about 70 exhibitors. Of this, more than 50 exhibitors from 21 regions will be organised together in a Japan Pavilion, led by the Japan External Trade Organisation (JETRO).

“Japan is celebrated and respected for its strong food and beverage culture, and a stellar reputation for tradition and innovations,” said Michael Dreyer, vice president, Asia Pacific, Koelnmesse. “We believe its delegation will contribute greatly to the show.” 

Satoshi Shimomura, director-general, Agriculture, Forestry, Fisheries and Food Department, JETRO is confident that THAIFEX – World of Food Asia will be the ideal platform for Japan to showcase its products to the rest of the world. 

New brands

Visitors will see the launch of two new brands this year. The World of Coffee & Tea, a professional trade fair is expected to grow into Asia’s leading sourcing, trading and knowledge platform for the industry. Participants will come from China, India, Indonesia, Italy, Japan, Korea and Malaysia.

The World of FoodService is an international trade exhibition for the food service, catering and hospitality industry in Asia. The latest in equipment, from refrigeration to point of sales, as wells hotel and catering services, will be on showcase.  

Launched last year, World of Seafood played host to 170 seafood exhibitors from around the region. This year, the Thai Union Manufacturing Co., Ltd. (THE), P.F.P. Trading Co., Ltd and Prantalay Marketing Co., Ltd, will be participating.

ASEAN Food industry thought leaders panel Another addition, the ASEAN Food Industry Thought Leaders Panel is a knowledge sharing and networking venue for key executives in the food & beverage industry. The theme is “AEC 2015 – ASEAN Power of the Future:  Advancing food security & expediting food trade and investment in the light of AEC 2015