To do this, trust and technology are needed. Tongtai has both: customers trust Tongtai’s technology.
Tongtai was established in 1969 and throughout the years has grown by leaps and bound into one of the “Top 100 Taiwan Brands” recognized by the Bureau of Foreign Trade, Ministry of Economic Affairs. Mr. Yen said that providing turnkey services is the key to helping customers solve their problems and satisfy all their machining needs. Under the Tongtai Group, there are four subsidiaries to cater to all the different segments of the industry.
Under his leadership, Mr. Yen wants to take the company to greater heights. He wants to increase revenues through technological innovations so as to differentiate from competitors. He states that responsibility to customers for good quality machines is very important.
The whole manufacturing process from market research, business development to production involves a lot of human effort and knowledge. As such, Mr. Yen places emphasis on talent management. By giving a nurturing environment for his staff to work in, work satisfaction is achieved. A happy and productive staff will translate into satisfied and repeat customers. As a testament to the success of his work-friendly environment, many of his staff has worked for decades in the company, fresh out of school right into retirement.
Looking at Southeast Asia, he said that Tongtai has a huge presence there with a strong sales and service network. In Malaysia, the company is planning to open a Tongtai Technology Application Center (TTAC). The TTAC serves as a platform for customers to see live demonstrations, and also to better serve the needs of local customers. Mr. Yen wishes to set up more TTAC in other countries as well.

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