Top 20 Beauty and Personal Care Companies in China

With continuing rapid growth in the past five years,China now becomes world's fourth largest cosmetic market, only behind US,Brazil and Japan. In 2012,China beauty and personal care continued its vigorous current value growth, with retail sales growth rate at 9.8% in 2012, thanks to rising disposable incomes and growing awareness of personal hygiene and outer appearance, according to Euromonitor.

In addition to strong value growth across the board, skin care, baby and child-specific products and men’s grooming recorded double-digit current value growth, due to strong consumer demand for specifically targeted personal care products, and the rising demand for a fairer, younger and more rejuvenated appearance, especially amongst women.

Growing disposable incomes and the rising pursuit of personal wellbeing underpinned the premiumisation trend in beauty and personal care. More consumers were inclined to trade up to high-end products for better quality and efficacy, resulting in the more robust value growth of premium cosmetics than mass cosmetics in 2012. In line with this trend, many of the leading players unveiled or launched premium and even luxury new products in beauty and personal care, represented by Aupres Premium from Shiseido and Osiao from Estée Lauder.

Multinationals, represented by Procter & Gamble, L’Oréal and Shiseido, continued to take the lead in beauty and personal care in 2012, marginalising most domestic players, except Shanghai Jahwa United, which continued to see a stellar performance in beauty and personal care in 2012, with popular brands such as Liushen and Herborist. With the saturating market in higher-tier cities, the competition was even fiercer, and increasingly intense competition was also witnessed in second- and third-tier cities, with stronger penetration of multinationals into lower-tier markets over the review period.

A healthy constant value CAGR is expected over the forecast period for overall beauty and personal care inChina, driven by improving living standards and rising consciousness of personal grooming. Unit prices are expected to inch up, due to the rising costs of raw materials, logistics and labour, in addition to the premiumisation trend. Baby and child-specific products, men’s grooming and premium cosmetics are expected to continue to register double-digit constant value CAGRs in the forecast period, due to strong market demand.

2012 Top Beauty and Personal Care Company in China         

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