Top 5 benefits of unit dose packaging

Source：Happi Asia Release Date：2015-04-02 284

Personal Care

While the concept of sample-size, unit-dose and limited use packaging is not new, additional features can better engage consumers

SMALL-sized packaging are a fresh way for manufacturers and retailers to engage with interested consumers and monetize their sample programs. At the same time, more and features are further enhancing unit dose packages.

1. Control Single-dose packaging provides a measured dose per usage, ensuring the correct amount of product is dispensed to get the desired results

2. Convenience Traveling with beauty and personal care products can be challenging, given TSA flight restrictions. Products housed in smaller-sized packaging take up less luggage room, stay fresh until they are needed, and don’t have to be transported home on the return trip.

3. Contamination As preservative-free formulas become more prevalent, single-use packaging helps prevent outside impurities and oxidizers from degrading the product.

4. Cost Marketers have known for years that getting initial trial is essential to converting customers to buy. Not only can single-dose packages contain product, their graphics can often communicate brand and product identity, facilitating the connection between a favorable trial experience and a return to purchase.

5. Creativity Limited-use packaging formats and deco options are almost limitless to accommodate a broad range of product concepts and marketing goals.