Trend-setting 'drinksplus' wins at Gulfood

A FILLING technology that enables beverage companies to aseptically fill up real pieces of fruit, vegetable or cereal grains into carton packs has been awarded the coveted 'Best Innovation - Drink Packaging' at the 2012 Gulfood Awards.
The originality and brilliance of the drinksplus technology from SIG Combibloc Obeikan lies, amongst other things, in its simplicity, said the expert jury: standard SIG Combibloc filling machines can be retrofitted with an easy-to-install drinksplus kit.Upon accepting the award, Martin Schmedes, director of Marketing & Business Development at SIG Combibloc Obeikan, said, "We were not aiming simply to develop an innovative product; our team was motivated first and foremost by the need to provide our customers with an aseptic filling and packaging system that offers a response to the current market trend, and guarantees a wider and more lucrative product portfolio - with small investment costs, in an attractive and profitable market environment."