Tung Yu: Success in a highly competitive world

Tung Yu Hydraulic Machinery Co., Ltd takes pride in being a diversified manufacturer of a growing range of vacuum hydraulic, compression, transfer moulding, rubber injection moulding and vulcanising processing machinery. The company’s customers are in such important industries as automotive parts, photoelectric, aerospace, military, medical equipment, transportation, rubber products manufacturing and so on. Frank Cheng, Sales & Marketing /Manager at Tung Yu talks about the company’s operations and how it has been able to remain on top of competition.  

What are the factors that make Tung Yu a successful company even with very intense competition locally and internationally?  

Mr. Cheng: There are four key factors that contribute to Tung Yu’s position as leading manufacturer in Taiwan and accepted by global customers. One is Integrity, which is our most valuable asset. Tung Yu always operates with high integrity in mind to form long-term relations with customers.

Innovation is another factor. Innovation is the heart of Tung Yu’s product and driving force for us to succeed. The third factor is Flexibility, as we offer not only our standard products but also custom-made machines which make us highly competitive in the world. Even with the difficult request from customer, Tung Yu always tries its best to carry out. The fourth factor is Professionalism, in which professional knowledge and technology is our base to make sure that product quality meets customer satisfaction.

Mr. Frank Cheng

Does the company implement a specific management strategy to become efficient?

Mr. Cheng: Efficiency in operation via quick response is a competitive edge in this market. The management strategy taken by Tung Yu is based on establishing a strong communication platform between each department to attend to every issue and improve the operations through cooperation. Besides, it is important to eliminate the selfish attitude to prevent any internal conflict.

Tung Yu encourages proposals from our staff on how we can enhance our operations. This generates increased participation. We also cooperate with consultant for operation process improvement. Tung Yu has also established a knowledge management system to apply data efficiently.

What are the most important Tung Yu contributions to the markets you serve and the direction it will take in the future?

Mr. Cheng: Tung Yu not only supplies the machines, but also provides complete services to customer in order to establish long-term relationship. Providing total solution to customer is our commitment and it makes customer, supplier and Tung Yu coexist in the market. Besides, Tung Yu sells its own brand in the market and doesn’t undertake OEM for other companies. That way, the identity of Tung Yu is  clearer and more defined in the markets we serve.
 
Tung Yu has more than 30 agents around the world and it means that the service channels cover more markets to serve more customers. For future market trends, Tung Yu believes that green product and process automation would become popular. To meet these trends, Tung Yu will be more focused on these issues and will develop our product to meet requests.

How does the company's efficient operation contribute to developing high quality products?

Mr. Cheng: For each process, Tung Yu has its control system with related department to monitor proper operations. Besides, our R/D and production department always visits customers to understand what their needs are and how to create machines that meet their requirements.

Does Tung Yu have future plans to expand operations or launch new products?  

Mr. Cheng:  Yes, at present the existing plant needs to be expanded to meet growing demand. To establish another factory is our next target.

As to the concept of environment protection, energy saving is always a concern in the market. Tung Yu has already launched all new electric rubber compression moulding machine in the market with features that can save electricity, oil, water and maintains low pollution for environment. With current demand for green products and environment protection, the all electric rubber compression moulding machine will be more acceptable in these markets.