Unilever debuts water-, alcohol-free antiperspirant

A MAJOR innovation for the deodorant and antiperspirant category, the dry spray technology is now used in the all of Unilever’s anti-perspirant and deodorant brands. The formulation does not contain water or alcohol, allowing for instant drying. The precision-designed actuator produces a unique soft spray. 

New dry spray technology will be launched across five Unilever deodorant brands in the US

The new Dry Spray Antiperspirants, boast the new dry spray technology plus a new formulation and packaging, provide 48-hour odor and wetness protection. 

The products will be introduced across five brands – Degree Women, Degree Men, Dove, Dove Men+Care, and Axe – which will be available at retailers across the United States starting December 1, Cyber Monday.

Matthew McCarthy, senior marketing director of Antiperspirants and Deodorants at Unilever, said the new Dry Spray Antiperspirants will improve user experience. 

“Deodorant is one of the most important personal care products we use every day, but the user experience itself still leaves much to be desired,” he said. “Americans are demanding more from their personal care products, and with the launch of new Dry Spray Antiperspirants, they will enjoy a dry and clean application experience unlike anything they've tried before.”