Unilever expanding AXE Girls' line

Unilever is now expanding its AXE For Her product line with the launch of Anarchy and Anarchy II For Her Shower Gels in new packaging.

The wide, flat bottles are colorful - in pink and orange, decorated with bold labels - and black and silver flip-top caps.The shower gels are available in two new fragrances, which were created by Givaudan. 

Anarchy For Her contains: blackcurrant, jasmine, and rose; finished with decadent coconut and rich woods scents. And Anarchy II For Her combines: apple and mandarin, paired with a hint of jasmine petals; ending with vanilla and sandalwood.

The launch is being promoted with an Instagram contest. During the month of August, AXE is asking girls to post pictures of their favorite grooming and fashion products – from shoes, to showers, to sunglasses – to be featured in the 31-day Anarchy For Her Instagram Challenge.

The shower gels are available at food, drug and mass retail outlets.
Junior