Unique packaging for coco drink

A START-UP company, “Greater>Than”, founded by brothers Mark and Jon Sider, has launched all-natural sports/hydration beverage based on coconut water. As competitive athletes that firmly believe in the notion that “your body is a temple,” the brothers questioned the chemical ingredients in popular sports/hydration drinks. Their goal was to develop a great-tasting sports drink using nature’s natural rehydration properties.
The Highland Park, Illinois (USA) company undertook extensive research to develop a novel beverage formulation and a unique brand concept that has been introduced in the first 20oz stock PowerFlex PET container from Amcor Rigid Plastics, the world’s leading producer of PET packaging. The hot fill bottle gives a unique shelf appeal by offering a glass-like appearance, a smooth feel, and easy labelling.
Greater>Than capitalises on Amcor’s distinctive long-neck, panel-less packaging which stands out amongst competitive 20oz sports drinks. “The PowerFlex bottle is unique,” said founder Mark Sider. “It is taller than other 20oz sports drink containers, clean-looking, and gives us a big edge in terms of providing eye-catching shelf appeal.”
The start-up firm teamed up with sports scientists and beverage nutrition formulators to create a sports/hydration drink that uses healthy coconut water as the main ingredient. “We made a major advancement in the beverage business by taking a fruit juice and making it a sports drink,” said Sider. The product is scientifically formulated to deliver high-performance hydration via all-natural ingredients with no fat or cholesterol. Powered by healthy coconut water, the beverage has more electrolytes than leading sports drinks.
Greater>Than contains no artificial flavours, colours, sweeteners, or preservatives. The 70-calorie per 20oz beverage is sweetened with a combination of all-natural sweeteners including Stevia. The product line currently includes three flavours: lemon lime, orange, and tropical. Amcor’s stock PowerFlex bottle features a patented panel-less design, which takes hot fill (85°C/185°F) bottle options to a new level. The structural design eliminates the panels, and unlike competitive containers, provides a large, completely smooth rib-less label panel, which nevertheless absorbs vacuum via a specially designed base. A unique diaphragm within the base draws upward as the liquid cools. It has the geometric characteristics to enable the inverted cone-shaped diaphragm to deflect upward as the vacuum is created.
Unlike conventional hot fill PET alternatives, the bottles are easier to label since they don’t have sidewall vacuum panels. Packers don’t have to worry about mislabelling, that is – ?missing the vertical bars in applying labels. Nor do they have to deal with the ripple effect that occurs when labelling over panels. The longneck bottles deliver significant performance and cost advantages including portability (no breakage), light weight, recyclability, and reduced transportation costs. The stock PowerFlex bottle has a 38-mm finish and features a screw-top closure and an attractive coated paper label.
Greater>Than all-natural coconut water three flavours – tropical, lemon-line, and orange – is currently sold in the Chicago area at supermarkets, convenience stores, restaurants, gyms, and also online at www.DrinkGT.com and www.Beverages Direct.com.