Vera Wang adds color cosmetics at Kohl's

With a final splash of color, Vera Wang's conquest of Kohl's is complete. The designer, along with the BeautyBank division of the Estée Lauder Cos. Inc., will release a 74-stockkeeping-unit color collection in April. Exclusive to Kohl’s and kohls.com, the Simply Vera Vera Wang color line is said to complement the designer’s multifaceted brand with the retailer.

Product prices range from $16.50 to $39.50, and include color and treatment. For example,Illuminating Concealer, $19.50, brightens skin; Lash Enhancing Serum, $39.50, is designed to boost lash length and volume over time, and Soothing Balm, $18.50, is intended to be both reparative and decorative. Eye shadow duos retail for $19.50 apiece, while smoothing lip colors are $18.50.

The color cosmetics are in black, many in compacts with windows that allow the colors inside to be viewed, while outer packaging is of the midtone blue used in the labels of Wang’s Simply Vera apparel line. What's next? Nail enamel is said to be on the horizon.