Vinamilk pursues international business diversification

Seeking new sales channels, Vinamilk said it would participate in more trade promotion events including Japan Foodex Fair, and FHA Singapore Fair, and International SME Fair in Guangzhou, China. The company recently came from Gulfood in Dubai.

Vietnam’s leading dairy brand and the sixth most valuable dairy globally, Vinamilk is expanding its reach by actively seeking new export markets. Underlining the company’s expansion plans it has secured a total value of USD 100 million for the company's six-month export plan, in which the Middle Eastern region has accounted for 85%.

With a population of approximately half a billion people spanning 17 countries, the Middle East has been one of Vinamilk's key export markets since 1997. In some Middle Eastern countries, Vinamilk's baby products, especially Dielac milk powder and RiDielac baby nutrition powder have been very well-received and trusted by consumers across the region.

The demand for dairy products has consistently increased despite the region's various challenges and business environments. Vinamilk and its partners aim to meet these growing market demands for high-quality products at competitive prices while providing them with the required essential nutrition, such as the infant formula product Dielac Premature.

Vinamilk's primary partner in the Middle East, Zia Ahmad Mohd Asmail, shared, "We have been in business with Vinamilk for the past ten years when we started with the Afghanistan market. They provide good service and quality products. We want to expand and make Vinamilk products accessible to consumers across the region."

In addition, Vinamilk's main export products, such as Dielac milk powder, Ridielac nutritional powder, condensed milk, Probi drinking yogurt, and coconut drink, have been introduced to new markets across the region.

Despite humble origins in Vietnam, a country that does not have a long history in the dairy industry, Vinamilk has grown to be the country leading dairy manufacturer, with 13 farms that supply a capacity of more than one million liters of raw milk per day. Aside from the Vietnam market, Vinamilk also exports to 58 other countries and territories worldwide, with accumulated export revenue of USD 3 billion.