Virtual Bar provides data on BAC level

ARLINGTON, Virginia – The Century Council, a national independent non-profit organisation funded by distillers, re-launched an interactive online programme in time for Alcohol Awareness month – April. The programme, B4Udrink, offers the latest available science to estimate an individual's blood alcohol concentration (BAC). 

A new algorithm on the B4Udrink Virtual Bar now includes the effects of height and age on an individual's BAC, in addition to gender, weight, and alcohol consumed. The Virtual Bar also illustrates the effect food can have on an individual's BAC, including how a meal high in fat has little effect on one's BAC yet a meal high in carbohydrates or protein may decrease an individual's BAC. As the user's simulated "night" progresses and their BAC increases, the Virtual Bar interface provides descriptions of how alcohol might affect them, providing the user with more information about their BAC throughout the drinking occasion.

The algorithm was created by Dary Fiorentino, Ph.D., of DF Consulting, an expert in alcohol pharmacokinetics and pharmacodynamics.

The interface on B4Udrink has been redesigned to be more mobile-friendly.

“The B4Udrink Virtual Bar gives people the ability to virtually explore different scenarios regarding how they think their night might go, discover their drinking limits and plan accordingly. This information empowers individuals to make educated, responsible decisions when going out socially," said Ralph Blackman , The Century Council's president and CEO.