Vitafoods Europe goes interactive

NEXT year, Vitafoods Europe organizers are creating more engaging ways to present the nutrition industry, among which is to employ interactivity in a number of features never before seen at the history of this trade event.

With sports nutrition a fast growing segment, Vitafoods Europe 2016 will have the Sports Nutrition Zone. In this area, show participants can also raise money for charity by taking part in the ‘Vitafit’ cycling challenge.

The new Life Stage Theatre will have leading independent experts presenting specific nutrition requirements for consumers of all ages.

The Optimal Health Testing Centre is the venue for exhibitors to demonstrate how it is possible to identify specific health needs and deliver the appropriate nutrition solutions.

Another new feature is the Springboard Pavilion designed for visitors to engage with start-ups and other entrepreneurs at the cutting edge of the nutrition sector. It will offer insights into the latest ingredients, products and technologies that make it possible to tap into current and future trends.

Also new, the Tasting Bar Spotlight is an extension of the Tasting Bar. Here visitors can freely sample an array of products prepared by exhibitors.

The Vitafoods Launchpad is the area where exhibitors will be presenting concise, bite-sized presentations about the latest products on nutrition.

The new Packaging Innovation Centre will provide an insight into advances in packaging technology. Pack design, delivery systems, convenience, geo-adaptation, labelling and sustainability are hot topics to be discussed there.

The Advice Centre – situated in the Vitafoods Europe Services & Equipment area – will enable exhibitors and visitors to connect one-to-one and discuss specific challenges and opportunities in specialist areas such as regulation, testing, quality assurance and marketing.

The Omega-3 Resource Centre in association with GOED will return to the show promising to be twice as big with many new features.

Also returning after a successful launch in 2015 are the independently judged Nutraingredients Awards, which highlight and recognize the best innovations in the nutrition industry.

For a third year running at Vitafoods, the Nutrition Capital Network European Investor Meeting is where businesses and individuals in the nutrition sector can present their ideas to strategic and private equity investors. It takes place on 9 May 2016.

Visitors and exhibitors are again invited to take part in the Vitafoods Europe 5km run around the Palexpo grounds before the exhibition hall opens on the second day of the show.

Leading academics and top global industry experts will be presenting scientific developments and market trends at the Vitafoods Europe Conference. There will be multiple streams across a range of categories, including infant and cognitive health, ensuring there will be something for everyone.

Vitafoods Europe 2016 will take place at the Palexpo in Geneva from 10-12 May 2016. The show will be segmented into four distinct sectors namely: Ingredients & Raw Materials; Finished Products; Contract Manufacturing & Private Label, and Services & Equipment.

Chris Lee, Vitafoods Portfolio Director at Informa Exhibitions, said: “We live in a digital age, but nothing can beat the experience of seeing the latest nutrition industry developments first-hand and up close. Vitafoods Europe 2016 will bring together more exhibitors and more interactive features than any other event to enable visitors to discover the new ideas and solutions that can help them to shape the future of their businesses.”