Vitafoods Europe revamped to focus on key areas

GLOBAL nutraceutical event Vitafoods Europe will undergo a restructure to give more emphasis on key areas that will better equip visitors to meet the business challenges of today’s fast-moving market.

While  continuing to serve the nutraceuticals market, the show will be segmented into four distinct sectors, namely Ingredients & Raw Materials, Finished Products, Contract Manufacturing & Private Label, and Services & Equipment. Vitafoods Europe will cover the whole spectrum of the nutraceuticals industry with the integration of Finished Products Europe within the Vitafoods Europe brand.

The restructure will enable the show’s organizers to provide a richer visitor experience through the creation of more targeted content specific to the four areas.

Beginning next year, the show will also relocate from Palexpo Halls 1 and 2 into Halls 3, 4, 5, and 6 in order to accommodate the growing show population. There will be more space for new exhibitors and innovative content in each of the four industry sectors.

Vitafoods portfolio director at Informa Exhibitions Chris Lee said they listened to feedback from exhibitors and visitors and looked carefully at how to improve the exhibition for everybody.

According to Lee, "As the show grows in size, there is more and more to see every year, and it’s our job as organizers to make sure it remains focused. Segmenting the show into these four key areas means we can develop more targeted content across all of them. It will also make it easier for visitors to meet the types of exhibitors they want to see, helping them to manage their time better while ensuring exhibitors can generate even more valuable sales leads.”

“Vitafoods Europe will continue to be the same great event it has always been these past years. The changes we’re introducing reflect evolving trends within the nutraceuticals industry and we’re confident they will make visiting the exhibition more worthwhile and rewarding than ever before,” Lee added.

The next Vitafoods Europe will run from 10 to 12 May 2016 at the Palexpo in Geneva. The 2016 event will feature the popular New Products Zone, several international pavilions, the Tasting Bar, and a live conference program and panel debates.