Vitamin E range derived from natural sources

NATURAL is a trend that is meant to stay. In health and wellness products, including vitamins and minerals, consumers increasingly prefer natural. For vitamin E or D-alpha tocopherol, natural is found to be better than synthetic since the body retains it better^[1].

The new vitamin E range from Archer Daniels Midland Company (NYSE: ADM), is developed from sunflower seed oil that is non-GMO. It includes Novatol^® Sunflower 5-67 Vitamin E and Novatol^® Sunflower Vitamin E Succinate, all of which may be applied in food, drinks, and dietary supplement products even in high concentrations.

The new products, which add to ADM’s exiting Novatol^® range, are Kosher, Halal and do not contain soy. Novatol^® Sunflower 5-67 Vitamin E in particular has low viscosity and high d-alpha tocopherol concentration, making it suitable for soft gel capsules as well as food and beverage fortification.

Sunflower seeds are the source of health-giving oil  (Photo: ADM)

However, when exposed to air or intense processing temperatures, the esters of d-alpha tocopherol have reduced susceptibility to degradation allowing for increased flexibility in product formulations. These benefits have given rise to the creation of d-alpha tocopheryl acid succinate, the world’s first commercially available sunflower-based succinate form of vitamin E. This high-concentration powder is neutral in taste and is ideal for tableting applications such as multivitamins and chewable tablets.

“Our Novatol^® natural source vitamin E products provide manufacturers with a safe and reliable source of supply and are also available in a wide range of manufacturer-friendly formats for capsule, tablet and compounding applications,” said Mike Zora, general manager for ADM’s WILD Flavors & Specialty Ingredients business unit. “With our naturally sourced vitamin E solutions, we can help manufacturers address many consumer health concerns such as the protection of cells from oxidative stress and the increase of antioxidant activity.”