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To serve the North American market better, Vitiva, Slovenia, has opened a US office in Kentucky, and has appointed Connie Sandusky, Ph.D. as vice president of its sales and marketing. Ms Sandusky has an impressive track record of driving sales growth in the functional food ingredient arena. In the new position, she will oversee the firm’s commercial activities in the US by developing key commercial relationships in the food, beverage and nutraceutical markets.
Before joining the company, Ms Sandusky held technical sales and marketing leadership positions with Aurora Algae, DD Williamson, Kalsec and Solae companies, where she gained valuable commercial experience across a wide range of ingredients, including: colors, flavors, antioxidants, proteins, nutraceuticals and omega oils.
“We are delighted to welcome Ms Sandusky on board,” says Ohad Cohen, CEO of Vitiva. “Her technical knowledge, commercial experience and passion for success is exactly what we’ve been seeking to deliver our brands and service to the North American market. Opening this direct office allows Vitiva to provide better and more effective support utilising Vitiva’s strong technical know-how and expertise, while significantly improving our competitiveness.”
“I’m very excited to be a part of Vitiva,” notes Ms Sandusky. “I intend to lead Vitiva's sales to the next level via high-impact growth in both food and beverage and supplement industries. Vitiva’s portfolio is broad and advanced in comparison to similar existing products in the US market.The company has a great scientific basis to support their solutions.” The company’s products and capabilities can help food and beverage companies improve their products' shelf life, reduce caloric content with customised stevia sweetener systems, replace artificial colours with natural and enhance product and supplement value with standardised botanicals.
The new office will offer the firm's expanded portfolio, including customised antioxidant solutions based on rosemary and other synergists ( VivOX?, INOLENS?, AquaROX? and SyneROX? ); botanical extracts for nutraceutical applications, Sweet’n Vit customized stevia sweetener systems; and the Bright’n Color line of natural colors.