What's Hot in Naturals?

There has been an influx of innovative natural personal care products that recently hit the market. Here's a preview.

?Targeting those worried about hair damage from overwashing, Aveeno’s Pure Renewal collection aims to gently lift away impurities and provide balanced cleansing and conditioning, according to the company.Formulated with sulfate-free cleansers and without the use of parabens or synthetic dyes, the range features Active Naturals Balancing Seaweed Extract that cleanses hair without over drying. Natrasurf Technology—naturally-derived from potato starch,—helps to minimize the amount of cleansers, while still producing the lathering and foaming sensation that consumers expect in hair care.

?Suki recently debuted its Delicate Hydrating Oil, a botanical body hydrator that soothes and helps protect dry skin while providing deep nourishment to the skin cells, according to the company. The weightless, non-greasy formula absorbs quickly. Rose petals, packed with antioxidants and essential fatty acids, along with apricot kernel oil, rich in vitamins A and E, blend perfectly with cold pressed fruit oils, to soften and soothe the skin for a radiant and glowing appearance.

?The new Pomegranate Clarifying/Pore Minimizing/Mattifying Toner from Korres for oily to combination skin features 99.0% natural content and is made with 15% pomegranate water and natural astringents. Witch hazel water and Alpine willow herb extract help to refine the appearance of pores and provide a matte finish, while salicylic acid conditions skin, according to the company.

?Babo Botanicals is bulking up its Bubble Bath & Wash collection with a Cucumber Aloe Vera Swim/Sport variation. This plant-based SKU was designed for usage after swimming, sports and sun, as it gently washes away chlorine, salt, sweat and sunscreen.

?Eminence Organic Skin Care is bulking up its Organic Beauty Collection with six new SKUs. Products include the Vanilla Latte Tinted Moisturizer SPF 25, a nourishing day cream with a sheer sun‐kissed glow for lighter skin tones; and versatile Antioxidant Mineral Foundations created with acai berry, green tea and rosemary to protect skin while evening the complexion.