WILD unveils TCM-inspired blends

WILD Flavors, Inc. (WILD) has presented a new product line based on the herbology principles of Traditional Chinese Medicine (TCM). Partnering with experts in Beijing, China, along with Subhuti Dharmananda, PhD (Institute for Traditional Medicine; ITM), WILD has created three different TCM-inspired herbal blends for detoxification, immunity and blood glucose management. Each blend contains ingredients specially identified as supporting TCM principles for the associated platforms. In addition, the company has conducted sensory testing to optimise product taste.

The Blood Glucose Management Blend has been clinically tested to show a significant decrease (p<0.01) in blood glucose compared to a placebo. “The four ingredients have been subjects of intensive investigation into their effects on blood sugar and are combined in accordance with the TCM principles of ‘tonifying qi and nourishing yin’ to normalise the distribution of sugars, reducing their contribution to thick, sweet blood and driving them into healthy metabolic use,” Dr Dharmananda.  

“Using proprietary natural flavours and Resolver? technology, we are able to supply an efficacious blend of Chinese herbs that can be used in many supplement applications,” said Heather Biehl, WILD associate director, Health Ingredient Technology and Solutions? (H.I.T.S.). The TCM herbal blends can be used in teas, carbonated drinks, juices, dry beverage mixes, tablets, chews, gummies, nutritional bars, and gels.

The TCM Blends address growing interest in holistic health and healing amongst consumers. Recent trends show consumer focus towards a healthier lifestyle, and WILD’s TCM line allows for the capability to capture profits of the ever-growing U.S. natural and functional market.