From wine flavours to packaging

IF Truett-Hurst Inc. has surprised customers with the way it has delivered its wines, it’s because this holding company based in Healdsburg, California, is out to defy the status quo in order to change the way people think about and purchase wines. The company has been acclaimed for wine quality, and is now focusing on more compelling packaging, with the help of Kevin Shaw, its creative director, who is also founder of beverage design group Stranger & Stranger.  

In 2014, the company received a string of packaging awards including:

Pentaward Worldwide Packaging Awards 
Gold medal for wine design, Paperboy

Harpers Wine & Spirit Global Design Awards

Best overall design agency

Gold medal in special packaging, Paperboy

Silver medal for white wine over $10, VML Gewurztraminer

Silver medal for white wine under $10, CA Square Bottle

Silver medal for red wine under $10, CA Square Bottle

Silver medal for best packaging, CA Square Bottle

Creativity International Graphic Designer & Advertising Agency Awards 
Gold medal in food and beverage packaging, VML Gewurztraminer

Graphis Design Annual Review Best in Design 
Silver medal, CA Square Bottle

San Francisco International Wine Competition

Double gold medal in packaging design, CA Square Bottle

Double gold medal in packaging design, Paperboy

Gold medal in packaging design, VML Gewurztraminer

Dieline Consumer Packaging Awards
First place in wine and champagne category, Paperboy

Beverage World Bev Star Awards

Best wine label, Curious Beasts

Best overall package design, Curious Beasts

Sustainability in a package, Paperboy

Beverage Industry magazine 
Nominated as one of 10 finalists, Paperboy (winner is selected by the readership, with results published in the December issue; http://www.bevindustry.com/vote-best-packages-2014)

In early spring of 2015, Truett-Hurst plans to release a line of single-serving, ready-to-drink wine-based beverages in craft cans. The line will brandish distinct Kevin Shaw designs.