Wine marketing budgets to increase in 2014

NAPA, California, USA – As the world’s largest market for wine, the U.S. has more than 8,000 domestic wineries and is a ripe target for international wineries. In 2014, competition for wine sales will be even more intense than normal, according to Benson Marketing Group, an integrating wine marketing agency.

“The indicators we use to project business development in the US and France point to a significant ramp-up in marketing budgets,” said Jeremy Benson, president. Requests for proposals are up in both markets, especially with companies launching new products and investing in digital media, trade promotion and PR to keep their brands relevant.

Vineyard in Napa Valley: The U.S. has more than 8,000 domestic wineries

“Europe appears to be emerging from a long recession, and many wineries will use the new 2014-16 government export assistance program to build sales in the U.S.” For the first time, five Spanish winegrowing regions are embarking on a joint North American campaign to promote the Garnacha grape varietal. “French wineries also realize the potential of direct to consumer sales,” he added. For the first time, a delegation of producers from France will attend this week’s DTC Wine Symposium, the industry’s annual direct marketing and sales conference.

Benson Marketing Group LLC is a leading wine marketing agency integrating public relations, social media, trade promotion and brand consulting services. It is the only wine marketing agency with    offices in New York City, Napa Valley and Paris. (Business Wire)Air Max 90 Ultra 2.0 Essenti