Wine & spirits traders, producers to converge in inaugural event in Singapore

ProWine Asia 2016 which will have its inaugural run from 12 to 15 April 2016 at the Singapore Expo, is shaping up to be the most relevant trade event of its kind in Southeast Asia.

The show, scheduled to be held alongside the 20^th FHA2016, is attracting more internationally renowned wine and spirits producers and exhibitors, a reflection of the growing market opportunities in the region.

International group pavilions and individual exhibitors across 17 countries and regions, including Australia, Austria, Argentina, Canada, Chile, France, Germany, Greece, Hungary, Italy, Japan, Portugal, Russia, Singapore, South Africa, Spain, and the US have expressed confidence in the show. Exhibitors from France, Italy, Singapore, and Spain such as SOPEXA, ICEX, Prodeca, Singapore Manufacturers’ Federation, and Winalia have confirmed attendance.

Exhibitors in the international group pavilions include Ambrosia, Armagnac Castarede, Bottles and Bottles, Champagne J. De Telmont, Chateau Condamine Bertrand, Famille Laudet, Far East Distillers, JC Wine & Spirits, Makoto-Ya, Pierre De Segonzac, and Vinovalie. Confirmed individual exhibitors include Angus Dundee Distillers, Boutinot, Cognac Guy Lheraud, Hammeken Cellars, Jackson Family Wines, Sileni Estates, and Villa Domizia Quattroerre Company. 

(Photo: Robert Red I Dreamstime.com)

In addition to the wide range of product exhibits, the trade event will include more than 300 tasting sessions, masterclasses, in-depth seminars, lectures, and presentations by various key industry players. Trade visitors can also take part in specially crafted workshops covering various topics and issues such as autochthonous grape varieties and the diversity of wine. 

Asia is expected to post the largest volume increase of any region across the beer, wine, spirits, and mixed drinks categories, according to the International Wine & Spirit Research (IWSR) 2014-2019, with total yearly consumption projected to surge by almost 1.2bn nine-liter cases by 2019¹. The expanding wine trade in Southeast Asia is helping to fuel this growth, and the region is projected to account for 30 percent of trade in Asia. An emerging, affluent middle class also helps to boost demand for sophisticated consumer goods such as wine and spirits.  

By holding ProWine Asia 2016 in Singapore, the hub of Southeast Asia, the show hopes to connect regional wine and spirit traders with international producers interested to explore the burgeoning Southeast Asian market. The event will provide industry players with a valuable and opportune platform to network and close fruitful collaborations.

ProWine Asia 2016, patterned after the world-renowned ProWein wine and spirits trade fair, hopes to bring the same sophistication, expertise, and robust global flavor of its global precursor event to Singapore and Southeast Asia. ProWein, organized by Germany’s Messe Düsseldorf, has established itself as a leading hub for the wine and spirits sector since its inception in 1994. The show is increasingly seen as a trend event and order platform with international appeal.

According to Beattrice J. Ho, project director at Messe Düsseldorf Asia, “As one of the world's most successful trade fair organizers responsible for more than 20 of the world's number one trade exhibitions and conferences, we are excited to partner with Singapore Exhibition Services to bring ProWine Asia to Southeast Asia for the very first time. ProWine Asia will bring international exhibiting companies into closer contact with buyers from across Southeast Asia. These opportunities will also exist through our program of events that incorporates masterclasses, seminars, as well as special tastings and presentations by exhibiting companies that are keen to leverage the unprecedented opportunities that Southeast Asia has to offer to wine and spirit companies of all sizes.”  

Ting Siew Mui, project director of Lifestyle Events at Singapore Exhibition Services, said: “We are honored to partner Messe Düsseldorf Asia to bring the world’s leading wine and spirits trade fair to Southeast Asia. With an increase in consumption of wine and spirits in our region, this event comes at a great time for Southeast Asia. Through the collaboration, we can further develop and extend FHA’s wine and spirits segment. This will enable us to help industry players in the region meet sales demands and keep abreast of latest industry trends and developments.”

[1] IWSR Forecast Report: http://www.theiwsr.com/content/press/PR Nov 2014.pdf