Wineries may gain from 100% Cork initiative

100% Cork, the movement to educate wine drinkers and wine makers about the social, technical and environmental benefits of natural cork, has launched a campaign to show wineries how they can increase their revenues and market share by sealing their bottles with natural cork. The campaign offers marketing tools to wineries that prefer cork to help them promote their brands. The tools include access to the campaign’s social media sites, including its Facebook page with more than 60,000 followers, marketing collaterals and news media placements.

A study by research firm Tragon Corporation confirms that consumers prefer to purchase wines sealed with natural cork. About 61% preferred cork over aluminium screw-caps. Consumers tend to equate a bottle sealed with natural cork with better wine and quality when compared to alternative closures.